And many more followed.Ī similar story starts in 1993. It didn’t take long before the world’s biggest racing series, such as NASCAR and IZOD Ind圜ar, partnered AMB i.t. Word of the system spread quickly in the world of motorized racing. built all the components needed to create the world’s first automated timing system. Transponders were mounted onto their model cars and a detection loop was embedded in the track. They decided to put their technical skills to work and came up with the idea of transponder timing. The two friends – big RC aficionados – figured that there had to be a more user-friendly way to keep track of racing times. Just like any sports club at that time, their local RC track relied on stopwatches and thumbs to time laps. They founded their sports timing business, called AMB i.t., in 1982 in Haarlem, The Netherlands. Not very accurate, is it? That’s why a couple of Dutch guys pioneered an automatic timing system, now 37 years ago, using radio-controlled racing cars. Besides that, we offer value-added participant and event services to boost the sports experience.įor every sport event or practice run, imagine having to rely on a stopwatch to keep track of start and finish times. Our systems support registration, identify individual racers and athletes, determine their start, finish and intermediate times, collect performance data, calculate rankings and publish the results. Our products enhance the experience for all sports categories, from professional to amateur level, from small to high/density events. Our solutions have been developed to suit the needs of professional timers, event organizers, track and club owners and federations, as well as individual racers and athletes. We offer a wide range of timing systems and services. Our passion for sports and technology has always been the driving force. We offer them a better understanding of their performance and help them with their best next steps.įounded in 1982, we have revolutionized the world of sports timing with groundbreaking innovations and set the standard ever since. We invented automatic sports timing thousands of events and millions of athletes that previously used stopwatches and thumbs to keep track of results now rely on MYLAPS technology. And turn their data into insights, progress and fun. Every year we capture the performance of over 20 million people all over the world. We support athletes, racers and events in creating their ultimate sports experience.
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